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Leadership in context...

‘To talk with someone, ask a question first … then – listen.’ 

Antonio Machado

 
Coaching in the Corporate Arena Print E-mail

Bright Side has spent the last 10 years coaching senior executives and their teams – developing leaders in both the corporate and professional services arena.

During that time the coaching industry has transformed itself.  It has matured into a respected profession which demands academic underpinning, empirical research and best practice – to all of which Bright Side is proud to have contributed.

I am often asked what criteria organisations should use, beyond alchemy, to choose an executive coach.  I advise asking:

  • In what ways are the coaches qualified?
  • How does their commercial experience match the global needs of your company?
  • What theories of change do they seek to introduce?
  • Who supervises the coach/consultancy?
  • How do the coaches invest in their own CPD?

On this website I trust you will find the answers to these questions, and more.  I look forward to hearing how Bright Side can help your business become more profitable, whilst enabling your people to live profitable lives.

 
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Articles and Research

Check out our articles and research on coaching.

Recent Article
Coach – the solution focused way
Author: Georgina Noakes


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