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Bright Side has spent the last 10 years coaching senior executives and their teams developing leaders in both the corporate and professional services arena.
During that time the coaching industry has transformed itself. It has matured into a respected profession which demands academic underpinning, empirical research and best practice to all of which Bright Side is proud to have contributed. I am often asked what criteria organisations should use, beyond alchemy, to choose an executive coach. I advise asking: - In what ways are the coaches qualified?
- How does their commercial experience match the global needs of your company?
- What theories of change do they seek to introduce?
- Who supervises the coach/consultancy?
- How do the coaches invest in their own CPD?
On this website I trust you will find the answers to these questions, and more. I look forward to hearing how Bright Side can help your business become more profitable, whilst enabling your people to live profitable lives. |
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