Bright Side has spent the last 10 years coaching senior executives and their teams – developing leaders in both the corporate and professional services arena.

During that time the coaching industry has transformed itself.  It has matured into a respected profession which demands academic underpinning, empirical research and best practice – to all of which Bright Side is proud to have contributed.

I am often asked what criteria organisations should use, beyond alchemy, to choose an executive coach.  I advise asking:

• In what ways are the coaches qualified?
• How does their commercial experience match the global needs of your company?
• What theories of change do they seek to introduce?
• Who supervises the coach/consultancy?
• How do the coaches invest in their own CPD?

On this website I trust you will find the answers to these questions, and more.  I look forward to hearing how Bright Side can help your business become more profitable, whilst enabling your people to live profitable lives.