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Bright Side has spent the last 10 years coaching senior executives and their teams – developing leaders in both the corporate and professional services arena.
During that time the coaching industry has transformed itself. It has matured into a respected profession which demands academic underpinning, empirical research and best practice – to all of which Bright Side is proud to have contributed. I am often asked what criteria organisations should use, beyond alchemy, to choose an executive coach. I advise asking: - In what ways are the coaches qualified?
- How does their commercial experience match the global needs of your company?
- What theories of change do they seek to introduce?
- Who supervises the coach/consultancy?
- How do the coaches invest in their own CPD?
On this website I trust you will find the answers to these questions, and more. I look forward to hearing how Bright Side can help your business become more profitable, whilst enabling your people to live profitable lives. |
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