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Leadership in context...

‘In the end, all that is meaningful grows from relationships, and it is within this vortex that the future will be forged’.  

Kenneth Gergen


 
Coaching in the Corporate Arena Print E-mail

Bright Side has spent the last 10 years coaching senior executives and their teams – developing leaders in both the corporate and professional services arena.

During that time the coaching industry has transformed itself.  It has matured into a respected profession which demands academic underpinning, empirical research and best practice – to all of which Bright Side is proud to have contributed.

I am often asked what criteria organisations should use, beyond alchemy, to choose an executive coach.  I advise asking:

  • In what ways are the coaches qualified?
  • How does their commercial experience match the global needs of your company?
  • What theories of change do they seek to introduce?
  • Who supervises the coach/consultancy?
  • How do the coaches invest in their own CPD?

On this website I trust you will find the answers to these questions, and more.  I look forward to hearing how Bright Side can help your business become more profitable, whilst enabling your people to live profitable lives.

 
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Articles and Research

Check out our articles and research on coaching.

Recent Article
Coaching & CRM - what is the connection?
Author: Georgina Noakes


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